Is Flodesk the Best Email Marketing Platform for My Online Business? Here’s My Honest Breakdown.

If you run an online business, you have probably wondered at some point:

"Which email marketing platform is actually right for me?"

I have asked the same question, especially when my business began to grow and I needed tools that felt powerful without becoming complicated. After testing several platforms, I finally found a simple, streamlined trifecta that genuinely works:

ManyChat. Flodesk. ThriveCart.

Each tool does what it does best, and together they create an efficient and modern workflow for online business owners.

As a Flodesk Partner, I have had a front-row seat to Flodesk’s evolution. They began as a platform known for beautiful emails made simple. Today they have become a more robust, integration-friendly solution that supports the way creators work now.

If you are trying to decide whether Flodesk is the best email marketing tool for your business, this post will walk you through how I use it, why it integrates so well with my tech stack, and how to evaluate whether it fits your needs too.

Let’s get started. Shall we?

Flodesk Logo

Why Choosing the Right Email Platform is Important

Email marketing can feel SUPER overwhelming.

Many business owners do not feel fully confident in their emails, automations or their overall setup. A lot of people quietly admit that they feel behind or confused by their current platform (that used to be me). It is completely normal.

There are dozens of options, countless features and plenty of ways to unintentionally make email more complicated than it needs to be.

But here is the main issue: When your emails look off-brand or your platform feels clunky, sending becomes stressful. That stress is what keeps business owners from sending emails consistently.

Choosing the right platform matters because:

• Your platform affects how confident you feel pressing "send."

• Clean design and reliable deliverability shape how your audience experiences your brand.

• Clear automations make nurturing and selling feel lighter.

• The right tool supports your process instead of slowing it down.

Flodesk stands out because it was built with small business owners in mind. They truly have put the FUN back into email marketing.

How Flodesk Fits Perfectly Into My Online Business Tech Stack

Here is how everything flows inside my business from first touchpoint to final delivery.

1. ManyChat x Flodesk: From IG DMs to Email List

Instagram can be effective for converting warm leads. With ManyChat, someone can DM a keyword such as "FREEBIE" or "CHECKLIST" and the system will:

• Capture their name and email

• Apply a tag

• Send the information directly to Flodesk

• Trigger the appropriate workflow

Legit. There are no spreadsheets, no exporting and no manual importing.

When someone sends me a keyword in the DMs, ManyChat tags them and sends their details straight into Flodesk. Flodesk immediately starts the workflow for my welcome sequence. Crazy right!?

This approach reflects how people engage now. DMs often outperform landing pages, and this workflow ensures you never miss a lead.

2. Flodesk x ThriveCart: Sales and Email Delivery

If ManyChat brings people into your world, ThriveCart handles the moment they purchase. Flodesk picks up immediately after with:

• Order confirmation emails

• Onboarding sequences

• Customer experience workflows

• Post-purchase nurturing and upsell opportunities

ThriveCart manages:

• Course hosting

• Upsells

• Affiliate tracking

• And more!

For digital product sellers, course creators, service providers, etc., this creates a streamlined and easy-to-maintain system.

3. Flodesk Is the Heartbeat of It All

Your email platform shapes how your brand feels in your audience’s inbox. It impacts:

• The clarity of your messaging

• The quality of your design

• The consistency of your brand

• How enjoyable email marketing feels for you

Flodesk excels in all of these areas. The templates are modern and visually clean. The editor is intuitive. The workflow builder is powerful without being overwhelming.

I often say that “When email feels easier, you send more of them. When you send more of them, your business grows.”.

Flodesk’s New Features: What You Should Know

Flodesk has grown far beyond its original purpose. The platform has expanded its features, strengthened its backend infrastructure and added integrations that genuinely improve the creator workflow. Below are the most valuable updates (imo).

ManyChat Integration

This integration eliminates the manual work that used to slow down DM-based lead generation.

Your automation can look like this: Instagram to DM to ManyChat to Flodesk to Email Workflow to Offer

Canva Integration

Flodesk’s Canva integration is one of the most time-saving improvements they have released. Instead of downloading and uploading files, you can now create a design in Canva and sync it into Flodesk with one click.

This is perfect for:

• Email headers

• Buttons

• Branded graphics

• Product previews

It keeps everything on-brand and consistent.

ThriveCart Integration

This integration is especially valuable for digital product sellers and educators. It keeps the customer journey smooth from start to finish.

Pricing That Grows With You

Flodesk offers affordable, transparent pricing that scales with your active subscriber count. See exactly how pricing scales with your audience. There are no hidden fees and no surprises. Flodesk only adjusts your tier if it is needed, so you only pay for what you use.

This model is far more aligned with the way small businesses operate.

So, Is Flodesk the Best Email Platform for You?

Here is the straightforward answer.

Flodesk is an excellent choice if your business values:

• Strong brand design

• Simple automation

• Modern integrations

• A clean and intuitive user experience

• Professional visuals without hiring a designer

For most creators, online educators, course sellers and small business owners, Flodesk is a powerful, accessible and enjoyable choice.

Want to Try Flodesk? Here’s a Special Discount

If you want to send beautiful, on-brand emails with a platform that is easy to use, you can start your free Flodesk trial and receive 25% off your first year using this link: https://flodesk.com/c/YOURSLPDAJ.

Behind the Scenes of My Email Marketing Setup with Flodesk (And How I Use It to Actually Make Money)

Let’s get something straight: I didn’t start my business to become a full-time marketing machine.

But let’s face it… marketing is a part of the game. It didn’t take long to realize that if I wanted people to buy from me, I had to talk to them.

Regularly.

In a way that felt like ME and not a sales page in a trench coat pretending to be a newsletter.

That’s where email marketing came in the mix.

Except… the first few platforms I tried had me staring at my keyboard overwhelmed and uninspired.

Then one of my friends told me about Flodesk. And honestly? I haven’t looked back.

So if you’ve been quietly avoiding email marketing (even though every business coach on the internet keeps saying you “need a list”), this post is for you.

I'm breaking down exactly how I use Flodesk inside my business to connect, convert, and keep things way less complicated than they need to be.

Flodesk Logo

First, why Flodesk?

I did NOT want to fuss with padding and columns and other tech hacks. I wanted to write a strong email, hit send, and know it’s going to land in inboxes and nurture my audience well.

But here’s what REALLY sealed the deal for me:

• Visual-first editor - I can see what my email is going to look like as I write (it’s simple and aesthetically pleasing)!

• Clean, beautiful templates - I don’t use templates heavily, but when I do, they don’t scream “I used a template.” Ya know?

• Simple automation - Setting up a welcome sequence or a sales flow takes minutes, not hours.

That’s more of the tech side. But let’s talk about STRATEGY, because beautiful emails don’t mean anything if there’s no plan behind them.

My actual email marketing strategy

I’m here to connect with real humans, build real trust, and offer my audience things that actually solve their problems.

To help me achieve this, my current setup in Flodesk looks like this:

1. A clean opt-in process

Most people find me through my social content such as Instagram, Youtube, etc. And from there, they’re invited to grab a freebie or paid offer (dependind on where they find me).

Let’s use my Side Biz Starter Kit as an example. The Starter Kit is a low-ticket, high-value training that filters in people who are serious about starting a side business.

So when someone joins, I know two things:

• They’ve paid…which means they’re invested.

• They’ve watched or will watch the mini trainings, which gives them context before I ever land in their inbox.

That alone changes the entire vibe of my emails.

SIDE BIZ STARTER KIT

2. The welcome sequence (but not the boring kind)

Once they’re in, they get a short welcome sequence (4 emails across 7 days).

Each email is written like a letter to a bestie, not a lecture.

I’m introducing myself, sharing behind-the-scenes of how I built my business, and giving them ways to take action right now.

And yes, I pitch. Gently. Strategically. Not in a “BUY NOW OR ELSE” kind of way. More like: “Hey, if you’re vibing with this, here’s what to do next.”

I sell in context, not out of pressure.

3. The Weekly Huddle Newsletter

After the welcome flow, they drop into my main list. And from there, they hear from me about once a week (sometimes more).

These emails are not perfect.

They are not planned six months in advance.

But they are consistent, useful, and ME. I treat them like voice notes to my people. Sometimes they’re full of strategy. Other times, they’re storytelling with a soft pitch.

Because here’s what I’ve learned: If your emails sound like a carbon copy of every “online business” email, your subscribers will tune out.

But if they sound like YOU, people stick around.

And when they’re ready? They buy.

4. Let’s talk segmentation (the secret weapon nobody teaches you how to use)

Inside Flodesk, I segment my entire email list into different categories based on how/where they found me.

This also helps to track where people are in their journey:

• Who bought the Side Biz Starter Kit

• Who clicked on a service sales page

• Who’s opted into a waitlist for a new offer

This helps me know who to follow up with, who’s likely to convert, and who might be better served by a different offer or touchpoint.

It’s also how I keep launches clean. I don’t blast everyone with everything. I send the right offers to the right people, which keeps my list happy AND converts better.

If you’re starting from zero, here’s where to begin:

1. Pick your platform - I recommend Flodesk (clearly), but whatever you choose, make sure it feels easy enough that you’ll actually use it.

2. Create one clear offer - Even if it’s $7 dollars. Get people used to investing with you. It builds the right list.

3. Write your first sequence - Think: what would I say if I could sit across from them at a coffee shop?

4. Send the emails -No one is judging your subject lines. Just send the thing!

Want to build a list without wanting to throw your laptop?

Let’s keep it simple.

The reason my list grows and actually converts?

I don’t use a duct-taped setup. I use Flodesk - because it’s the only platform I’ve found that makes it stupid easy to send emails that feel like ME and still sell.

I’m a Flodesk Partner, which means if you sign up through my link, I’ll earn a small commission. You’ll get 50% off your first year.

No “gotcha”! No shady upsells. Just a tool I actually use, recommend and would pay for over and over again.

If you’re ready to stop overthinking your email marketing strategy and just GET. IT. DONE…. start here:

CLICK HERE TO TRY FLODESK AND GET 50% OFF YOUR FIRST YEAR

Already got Flodesk or want some help setting it up so it actually works?

Grab my Side Biz Starter Kit.

It’s a paid bundle of trainings, built for therapists looking to start a side business the right way!

You don’t need a massive list. You need an engaged one.
START HERE AND TRY FLODESK AND GET 50% OFF YOUR FIRST YEAR